Best practices for WhatsApp business messaging‍

Best Practices for WhatsApp Business Messages

Build a Good Brand:
create a WhatsApp Business account and use the same profile picture on all platforms. Include important company details to ensure your brand name is identifiable. Make sure the recipient easily knows your name and that it isn’t marked as spam.

Connect with existing customers:
Focus on marketing to existing customers within the closed community of WhatsApp users. Take a page from brands like Home Canvas, which uses WhatsApp for business communication to encourage interaction with customers throughout the purchasing process.

Speaking smart:
Engage customers in conversation by providing informative, educational and entertaining content. To avoid being too strict, keep the frequency to 5-6 posts per week. Prioritize quality over quantity to keep customers interested.

Use a business tone:
Use a business tone that suits the informal nature of WhatsApp. Add 2-3 emojis to convey a friendly yet professional demeanor; Enable your brand to connect with users while maintaining its identity.

Keep your message short and sweet:
Choose short words and avoid long sentences. Understandably, users will be checking WhatsApp on the go, so keep messages short and do not take up more than 8-10 seconds of the user’s time.

Good messaging and content:
Take advantage of WhatsApp features like stickers, emojis, GIFs and social media. Leverage WhatsApp Business API partners like Connverz for personalized and context-aware messaging to improve visibility and responsiveness.

Engage with your customers:
Although WhatsApp is mostly used for notifications and reminders, embrace two-way communication. Balance automated responses with human interaction to instantly resolve questions, increase customer support, and drive additional sales.

Are you using WhatsApp for business?
The ability to increase conversions through WhatsApp business messaging is huge, considering the benefits of frequent use of the app. More than 50 million businesses use WhatsApp marketing to connect with customers and increase sales. For a great chat-to-business experience, be sure to use the WhatsApp Business API and follow these best practices.